Elizabeth Allen is a technology professional in Atlanta, Georgia, who loves to work on dynamic problems with great companies.

 
 
 
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Core Competencies

 
  • Product Management

  • Brand Development

  • Brand Strategy

  • Project Management

  • Product Marketing

  • Product Introduction

  • Market Research

  • Event Management

  • Copywriting

  • Competitive Intelligence

  • Brand Education

  • Relationship Building

  • Mentoring and Training

  • Public Speaking

 
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Testimonials

Elizabeth is an innovative thought leader - one who takes initiative to offer up solutions to improve team functions and processes. She is able to formulate these solutions through her impressive creativity, analytical mindset and awareness of how it would impact the bottom line.
— Kelli Latchem, Field Team Manager, TOMS
Elizabeth is nothing short of a “PRO.” Her intelligence allows her to move fast as she did with my company INDIE PEACE. [...] What I appreciated was how professionally independent Elizabeth was. She was great at providing me with exactly what I asked for in all of the job requirements. She is a well-rounded individual that will be a tremendous asset to any company. Elizabeth definitely stands out among her peers as a leader and is a person worth investing in long-term.
— Lawton Ursrey, Customer Growth Architect, UserIQ

 
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Resume

I'm a driven, thoughtful and loyal technology professional offering successful experience in project managing and problem solving to effectively deliver solutions. Expert in translating consumer research into product recommendations, ultimately driving up usage and profitability. Recognized as a killer cross-functional collaborator and communicator skilled at connecting people to form common goals.

INFJ but occasionally an “E”.

Experience

Customer Success Manager II

UserIQ, Customer Growth Platform | January 2018 - Present

Experienced collaborator and contributor within UserIQ building alignment around the goal of our product. Facilitating feedback from customers to our product roadmap. Recognized leader within UserIQ guiding our customers to find success in every moment. Holding SaaS businesses of all sizes accountable to their goals to grow, adapt to, engage with, and understand their users. Owning and improving team workstreams to maintain the same level of excellence as UserIQ scales.

Accomplishments:

  • Product managed feature releases including customer messaging and feedback

  • Informing product iteration using customer feedback

  • Leader in company-wide training

  • Reducing customer churn by 75% in 2018

  • 9% net growth of accounts in 2018

  • In-depth competitor research

  • Building professional services menu and practice

  • Receiving recognition for the level of service and benefit to our users - 90% CSAT

Consultant; Product Marketing

UserIQ, Customer Growth Platform | August 2017 – January 2018

Collaborating with the Product Manager and working cross-functionally with CS, Dev, and UX to audit existing assets and review the launch of new features with a focus on copy and consistency. Participating in product ideation and wireframing meetings around personas, core functions, and visual journey. Observing cross-functional quarterly planning; specifying objectives, milestones, dependencies, and risks.

Accomplishments:

  • Auditing, testing, and copywriting in first-time visit campaign and feature launches

  • Renaming several features and copy within the platform for improved value proposition

  • Published blog content covering product update


Marketing Project Manager, Southeast - Footwear, Eyewear and Bags
TOMS, One for One | May 2010 - June 2017

Quarterly planning and managing of marketing visits, activations, and events with an evolving list of over 80 accounts. Analyzed sales data to prioritize accounts and track growth objectives and milestones. Consistent cross-functional collaboration with sales to impact the business in key accounts through visual and educational attention. Provided weekly status updates used to impact wholesale business. Managed an annual travel and regional marketing budget.

Accomplishments:

  • Growth hacker: targeted visits in 2016 resulted in a higher sell thru % in frequented Dillard's and Nordstrom doors vs all doors

  • Developed onboarding and mentorship strategy for new team members with one-on- one training

  • Project managed the initial store training strategy for Dillard's launch including writing and recording presentation used to train over 1K associates

  • Facilitated the launch of 2 new product categories by hosting launch events and focused training initiatives

  • Project managed quarterly educational trainings by cross-functionally partnering with the Giving Department

  • Leveraged digital marketing to drive sell thru for in-store events

  • Hired and managed a diverse team of artists during period of hosting on average 6 customizing events per quarter


Brand Consulting, Freelance

C&C Designs - Pet Products | 2013 - 2014

Developed a launch strategy with co-founders to bring their products to market in Spring 2014. Gathered competitor analysis and retail research.

Cord Shoes + Boots | 2014 - 2015

Advised on marketing, ecommerce site merchandising and pricing strategy.


Co-Founder/Investor
ExtremePhoto, App | 2013 - 2014

Co-founder and initial investor in photo editing app, ExtremePhoto, which debuted on IOS App Store in July 2013. Gathered photo content and tested product prior to and during launch. Advised on marketing and overall brand direction.


Director of Operations/Fashion Coordinator
INDIE PEACE, Apparel Company | 2009-2010

Worked closely with CEO on purchasing, design and accounting projects. Sourced garments, developed designs and forecasted trends. Invoiced boutiques and buyers. Directed e-commerce pricing strategy and inventory. Interviewed, trained and managed incoming interns.

Accomplishments

Broke top sales record by selling 35 shirts in two hours Oversaw Spring 2010 collection

 

Education

General Assembly
Product Management Bootcamp
Break into Product Management
Product Management 101
Intro to Agile Development
UX Fundamentals

Udemy
2017
Ninja Writing: The Four Levels Of Writing Mastery

Florida State University
Tallahassee, FL

2006-2009

BS in Clothing, Textiles and Merchandising
Major: Fashion Merchandising
Minor: General Business

 

Volunteer Experience

Ladies Get Paid
Economic Empowerment
Ambassador | Atlanta, GA
2017-18
 

iD Tech Camp
Alexa Cafe, Girls Summer Tech Camp
Presenter | Atlanta, GA
2016

Mpilonhle
Health and Education NGO
Volunteer | Mtubatuba, South Africa
2016

Concrete Jungle
Communtiy and Health NGO
Ambassador | Atlanta, GA
2014-2017

Fundación Paraguaya
Economic Empowerment
Volunteer | Asunción, Paraguay
2013

Coprodeli
Education NGO
Volunteer | Lima, Peru
2012

 

Skills & Languages

Asana

GitHub

InVision

Mac OS

MailChimp

Microsoft Office Suite

Salesforce

Sketch

Trello

WordPress

Zendesk

Zeplin

 
 
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